B.B.A (Bachelor of Business Administration)
BBA stands for Bachelor of Business Administration. It is a Bachelor’s Degree course that focuses on management and administration studies. It is an undergraduate level course.BBA is a general management course. Generally, the course doesn’t focus on any specific discipline or sub-field within the field of management. It covers all the basic elements of management education. That’s why it is labelled as a general management course.This general management course covers basic topics like HR management, organizational behaviour, business communication, management skills, office/organization administration, finance management, business laws, business ethics, accounting, planning, international business, retail management, supply chain management, marketing and operations management.
Exceptions do exist though! Many institutes are known to offer BBA Honours programs. Honours program can be considered to be ‘specialization’ course. Honours course is designed in such a way that apart from covering basic management subjects, it focuses exclusively on a particular discipline (within the field of management).
Most institutes offer general BBA course. Some institutes are known to offer BBA Honours courses. While securing admission, students are advised to give attention towards the nature of the course.In short, based on the course content, BBA programs available in India can be classified into two main types – BBA (General) program and BBA (Specialization) program. As I mentioned before, general BBA program deals with core management subjects. On the other hand, specialization program deals with core management subjects as well as domain-specific subjects.
Which type of course should I choose, you may ask. The answer to this question depends upon your career goals and aim. Do you want to go for an MBA after completing BBA? If yes, a general BBA program will be of help to you!
Do you have a family business and want to jump in right into the action after completing Bachelor’s Degree education? If yes, you may go for relevant specialization program (such as BBA in Family Business).
In short, the type of BBA program you must select depends upon your career goals and aim. Let us talk about the scope of this program now. Will I get a good job after completing this course, you may ask.
Skilled management professionals are in huge demand these days. They are hired by different types of firms/companies/establishments. Almost all businesses, industries, establishments and firms need managers.
hey need managers to take care of administrative tasks. Managers are usually hired to carry out high-stakes tasks such as – planning and strategizing, man-management, finance management, materials management, operations management, marketing etc. These tasks are crucial to a firm/company/establishment/industry’s success!
For example – a manufacturing plant without proper operations management team will run into losses! Similarly, a retail chain without a proper marketing strategy won’t generate handsome revenue!
In short, skilled managers are in huge demand these days. But employers usually look for MBA or PGDM graduates! I’m not saying that BBA graduates have to hope at all! Yes, BBA graduates too are hired by employers. But your chances of finding a good job depends on the type of college you pass out from! Yes, if you pass out from a premier BBA college, you will be able to find a decent job with relative ease!